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Corporate retreats occupy a fraught position in North American cultural awareness. Because they typically include as their primary attendees individuals who occupy positions of significant influence within an organization, attending a corporate retreat can be seen as a symbol of status, a mark of how far one has managed to go in “climbing the corporate ladder.” On the other hand, because they often involve overnight travel that takes the individuals involved away from both their personal lives and their ordinary work obligations for the duration of the retreat, they are also sometimes viewed as frustrating distractions from the “real” business of work and life.
A major factor in determining how attendees will think of any particular corporate retreat is how the event is planned and conducted. This kind of strategizing often brings legal as well as practical considerations into play, so a conversation with a New York business attorney may prove helpful as you weigh your options for organizing a corporate retreat. Call Schwab & Gasparini at any of our convenient New York State locations today. You can reach us in the Syracuse metro by calling 315-422-1333, at our White Plains and Hudson Valley locations by dialing 914-304-4353, or in Albany at 518-591-4664.
Indeed.com’s Canada site explains that a corporate retreat is an off-site gathering of company personnel, intended to improve morale among company employees while fostering “team-building.” While “team-building” can sometimes be something of an empty buzzword, HRM (human resources management) professionals often use it in a more targeted way, referring to efforts aimed at encouraging a sense of camaraderie among individuals who frequently work together, whether that is within a single crew or department or across distinct areas of the organizational structure.
As positive as this framing sounds, Indeed Canada’s explanation contains hints of the reasons why corporate retreats, once a mainstay of businesses across North America, have fallen out of favor in some circles. The same article describes corporate retreats as a technique for preventing burnout by giving employees a chance to relax, whereas savvy business leaders know all too well that most employees prefer to do their relaxing with friends and family, off the clock, and many of them believe they would feel less “burnt out” if they had sustainable workloads and adequate support throughout the year, rather than being expected to spend concentrated time with other employees, often without making progress on their existing projects.
These potential detractions yield some clues as to when a corporate retreat may be beneficial, as well as how to plan the retreat effectively so that it achieves its intended goals. Thinking carefully about those goals ahead of time, preparing the event so that each aspect of the process is directed toward them, will be essential to making your corporate retreat a productive and revitalizing experience, rather than an object lesson in meetings that could have been emails.
One of the most important reasons to consider a corporate retreat is to glean an improved understanding of company employees and their perspectives. As much as employees can sometimes be frustrated with the need to spend time on work, away from their typical job duties and potentially with an overnight stay that directly impacts their time for family and all the many tasks most people do need to accomplish outside the workplace, a company’s leadership team can gather valuable insights into how the employees beneath them in the organizational hierarchy perceive the company’s direction, its practices, and their own roles in developing and fulfilling its core mission.
Wise business leaders know that the “boots on the ground” are often the first to register signs of trouble, but often not positioned to effectively address those issues. Spending time with at least the team leaders who oversee daily operations gives corporate officers a chance to “take the temperature” and develop a sense for where concerns are centering and what employees feel is going well. When implemented thoughtfully, a corporate retreat also gives company leadership a chance to demonstrate to the hardworking professionals whose dedication and attention to detail keep business operations running smoothly how much their efforts are appreciated. A corporate retreat can be an excellent opportunity to solicit information from your team concerning bottlenecks and friction points that hinder their productivity, and get their input on possible strategies for improving efficiency.
You likely will not be able to take all of the suggestions offered in this situation. While this is a practical reality, allowing employees to infer disinterest from corporate leadership can have negative consequences that offset any benefits gained from the retreat. The American Psychological Association (APA) notes that a feeling of distance and lack of efficacy in one’s work is a key component of employee burnout, which itself has multiple adverse effects not only on individual employees but on the productivity of the entire organization.
Knowing that you will have to address some concerns and adopt some suggestions, while declining to move forward on some of what was shared during the retreat, set yourself up for success and take steps to ward off a sense of futility in those who offered their perspectives during the event by communicating a follow-up message after everyone has returned to normal daily business and once leadership has had a chance to review all of the ideas brought forward. Enumerate the concerns identified, highlight success stories, and explain the steps the company is taking as a result of the conversations that took place during the corporate retreat.
In a similar vein, companies can often find it helpful to plan and hold corporate retreats when the organization is confronted with a specific problem it needs to solve. By contrast to the more general approach of soliciting perspectives from the employees responsible for handling various aspects of day-to-day business operations, a problem-solving corporate retreat might involve a more limited list of attendees.
Depending on the nature of the problem, you might consider including the leaders of teams or departments whose workflows are most impacted by the issue at hand, or those whose contributions are likely to be most critical to a solution. If the problem is localized to a specific department, it might be equally appropriate to hold a corporate retreat that brings essential personnel from the team grappling with the problem together with members of the company’s corporate leadership who will be responsible for implementing any plan developed during the retreat.
Employees may have a more positive instinctive response to a corporate retreat when they know the whole team is attending with a clear, practical objective, so consider holding this type of intensive problem-solving event in scenarios where the (often unspoken) sense has been that corporate retreats are impositions on employees’ time that fail to achieve measurable goals. Coordinate with members of your leadership team who have active, daily connections with employees lower in the company hierarchy to ensure that the individuals present at the retreat are those most effectively positioned to devise and implement solutions to whatever problem the business is facing in each specific situation.
Much of the advice aimed at business leaders regarding when and how to plan a corporate retreat tends to focus on the attitudes and contributions of company employees. However, corporations, by their nature, have at least one set of crucial stakeholders who may not occupy places on the company’s roster: the corporate shareholders. Obligations toward shareholders can sometimes be delicate, so if you are thinking of holding a corporate retreat with the aim of including or reporting to shareholders, consider making a consultation with a business attorney from Schwab & Gasparini a part of your initial preparations. A member of our team may be able to talk through corporate shareholder obligations with you and help you develop a clear plan for how to effectively manage those obligations in light of the organization’s size and the nature of its business.
The feasibility and effectiveness of a corporate retreat that brings together the corporation’s officers and corporate shareholders is likely to depend substantially on the size of the business, measured in number of stakeholders: A small or closely-held corporation may see considerable benefits from a corporate retreat of this nature, whereas with a sprawling organization with hundreds or thousands of shareholders it quickly becomes impractical for officers to form connections with so many disparate individuals.
In medium-sized corporations, it may make sense to hold a corporate retreat for the company’s leadership and follow up with a second, shorter event in which major shareholders have a chance to hear from the corporate officers who participated and hear insights into the retreat’s impact on how the individuals in key decision-making roles are thinking about the current status of the business and its strategy for reaching near, medium, and long term goals. Often, it may be beneficial to think through your company’s approach to these communications with a business attorney before ever holding the corporate retreat, as plans for communicating with shareholders can help to frame your company’s goals for the event.
Sometimes a company needs to make sweeping, big-picture changes to its institutional practices and even its long-term objectives. In circumstances where significant changes in organizational structure, compensation framework, or standard operating procedures are going to be necessary to achieve these goals, a corporate retreat may be an effective tool for getting all involved “on the same page” in terms of the reasons for the changes they are being asked to make, and the expectations that will be in place going forward. Often getting employee “buy-in” across all ranks of a company’s hierarchy is key to sustainable long-term business success, so in many cases it can be well worth investing time, money, and thought into planning and holding a corporate retreat that invites collaboration and encourages team cohesiveness, especially between departments that will be expected to work closely together as the business takes its next steps forward.
Corporate retreats can provide benefits to officers, shareholders, and company employees under a variety of circumstances. Each scenario will require its own preparations and implies a different set of potential attendees, so to ensure maximum benefits for your organization, start with what you hope the outcome of a corporate retreat will be, then plan the event and the timeframe. Choose the attendees to bring together the people who can contribute toward those goals in an environment conducive to collaboration, over a period of time that allows for sharing ideas and forming deeper connections between colleagues who may not see each other in the office every day. Call Schwab & Gasparini to schedule a consultation with one of our experienced New York business law attorneys to discuss strategies for refining your organization’s approach to corporate events. Reach out to us in Albany at 518-591-4664, in Hudson Valley or White Plains at 914-304-4353, or in Syracuse at 315-422-1333.
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